Skip to content
An older woman preparing a meal in her own kitchen

How much revenue are you losing without marketing?

Presence

Get Found. Build Trust. Attract Inquiries.

$97/mo

  • Get found by families searching for senior-care help
  • A professional NCPC profile built to generate inquiries
  • SEO and AI search visibility
  • Multi-site exposure
  • Build instant credibility
  • Strengthen your brand
  • Lead-generation opportunities
  • Marketing resource library
  • NCPC member branding
Start with Presence

Founding Chapter (Council Director)

Lead Your Market. Build Your Network. Grow Your Business.

$197/mo

  • Exclusive local territory
  • Build a local referral network
  • Generate referrals and opportunities
  • Marketing and lead-generation training
  • Become a local authority
  • Your own Council marketing platform
  • Everything in Presence
Claim My Territory
Flagship

Managed Growth

We Build It. We Market It. We Help You Grow It.

$600/mo

  • A website built to convert
  • Your brand stays visible
  • Paid ads built and managed for you
  • Turn attention into leads
  • Monthly growth strategy session
  • Build a brand people remember
  • Everything in Presence

Stop trying to become your own marketer. Run your business, and let our team build the engine behind it.

Build My Growth Engine

Excellence

Strategy. Marketing. Execution. Growth.

$999/mo

  • Executive-level growth advisory
  • Your marketing engine, fully managed
  • Advanced lead-generation strategy
  • Stay in front of your audience
  • Brand positioning and authority
  • Marketing performance reviews
  • Everything in Managed Growth
Let's Scale My Business

Elite: My Dream Company

$1,999/mo · By application

One-to-one coaches, custom playbooks and the full premium AI system. We take a limited number of these at a time because delivery capacity, not sales, is the constraint.

Apply for Elite

No setup fees on any tier. Onboarding is included in the monthly price. Existing members keep the rate they are on. Ad spend is separate and is paid directly to the ad platforms.

Nationwide
State care planning councils organised by territory
CLRP
Certified Life Resource Planner designation, issued by NCPC
53+ guides
Published articles and books on long-term care planning
Real people
(800) 989-8137, 10am to 5pm MST

What every tier actually includes

The cards above are the short version. This is everything, in plain English, so you can see exactly what changes in your business as you move up.

Presence

$97/mo

Get found by the families already searching for help.

Get found by families searching for senior-care help
Show up in front of adult children at the moment they start looking, instead of hoping they stumble across you.
A professional NCPC profile built to generate inquiries
Not a line in a directory. A profile written and structured to turn a visit into a phone call.
SEO and AI search visibility
Optimised for Google, ChatGPT and other AI-driven search, so you are findable wherever families are actually asking.
Multi-site exposure
Featured across NCPC's national, specialty and state platforms, not just one page in one place.
Build instant credibility
Position your business alongside a recognised national senior-care organisation.
Strengthen your brand
Professional positioning that helps you stand out from the other local options a family is weighing up.
Lead-generation opportunities
Connect with families actively looking for senior-care solutions in your area.
Marketing resource library
Ready-to-use tools, strategies and content you can put to work straight away.
NCPC member branding
Use your membership on your own site and materials to reinforce trust and professional authority.

Founding Chapter (Council Director)

$197/mo

Become the senior-care connector in your market.

You are not buying networking. You are building your own referral ecosystem.

Exclusive local territory
One NCPC Council Director per designated market. While you hold the seat, nobody else in your area can.
Build a local referral network
Connect with senior-care, healthcare, legal, financial and community professionals in your territory.
Generate referrals and opportunities
Use your Council position to open doors, build relationships and create new business opportunities.
Marketing and lead-generation training
Monthly coaching on branding, outreach, advertising and converting attention into business.
Become a local authority
Speaker strategies, networking tools and community positioning to get you in front of the right people.
Your own Council marketing platform
Local Council website, Director tools, marketing resources and a step-by-step playbook.
Everything in Presence
Your NCPC visibility, credibility and digital presence benefits are all included.

Managed Growth

$600/mo

Flagship

Your marketing team. Without the payroll.

A website built to convert
New website or complete revamp, focused on your brand, your credibility and generating inquiries.
Your brand stays visible
Consistent social media content created and managed for you every week.
Paid ads built and managed for you
Campaign creation, targeting, optimisation and lead-generation strategy. Ad spend is separate and paid directly to the ad platforms.
Turn attention into leads
Marketing strategy designed around attracting the right senior-care clients and referral partners.
Monthly growth strategy session
Work directly with an experienced business-growth coach to review marketing, leads and your next moves.
Build a brand people remember
Professional messaging, positioning and digital presence that separates you from competitors.
Everything in Presence
NCPC visibility, credibility, listings and digital authority included.

Excellence

$999/mo

Scale with a growth team behind you.

You are not hiring another vendor. You are adding a growth team.

Executive-level growth advisory
Direct strategic guidance to identify opportunities, solve growth bottlenecks and make smarter business decisions.
Your marketing engine, fully managed
Website, social media and paid advertising managed as one coordinated growth strategy. Ad spend is separate.
Advanced lead-generation strategy
Campaigns and funnels designed to attract clients, referral partners and professional opportunities.
Stay in front of your audience
Professionally managed newsletter and ongoing relationship marketing to keep your brand top of mind.
Brand positioning and authority
Strengthen your messaging, reputation and market position so you are not competing on price alone.
Marketing performance reviews
Review what is working, what is not, and where the next growth opportunity is.
Everything in Managed Growth
Your complete digital marketing foundation is already included.

We stopped being a directory.

The old model sold you a line on a page and left the rest to you. The new one builds the thing that brings families to your door.

The directory model

  • Pay to be listed
  • Cheapest tier wins the click
  • A setup fee on everything
  • We host a page and wait
  • Value ends at the listing

What you get now

  • We build and run your growth
  • Done-for-you web, social and ads
  • One price, no setup fees
  • Outcomes, not directory space
  • A clear path to scale

The flagship

Managed Growth. We run the marketing, you run the business.

One retainer replaces three vendors. Built for owners who know they need marketing and do not have time to become marketers.

Marketing dashboard showing clicks, impressions and click-through rate over six months
A laptop showing a site analytics dashboard on a desk
Website
Built from scratch or fully revamped. The $499 SEO and AEO rebuild is included in the retainer, not invoiced separately.
A marketing plan and notes laid out on a desk
Social media
Content written, scheduled and published on your channels every week. You approve, we run it.
A campaign performance dashboard with charts and conversion figures
Paid ads
Campaigns built, launched and optimised against real cost per enquiry. This is the piece nobody else in the category bundles. Ad spend is separate: it goes straight to the ad platforms and is not part of the retainer.

$600/mo

No setup fee. Onboarding is included, not billed.

See membership plans

Built for the people who actually run senior care

Five businesses, one problem. Families find you by word of mouth, and there is no second source of enquiries behind it.

If you recognised your business up there, start with the flagship.

A caregiver holding the hands of an older adult

Families in your area are already searching. The only question is whether they find you or the business next door.

Questions people ask before they join

Are there setup fees?

No. Every setup fee is gone, including the $45 that used to be attached to listings and the $499 SEO and AEO rebuild. Onboarding is embedded in the monthly price on every tier. One number, start today.

I am already a member. Does my rate change?

No. If you are already a member you keep your current rate, and you keep it for as long as you stay. Nothing about your existing membership is being repriced. What is new is what sits above it: the tiers now include coaching, training and done-for-you work that were never available at any price before, so moving up is a decision about how fast you want to grow rather than a price correction.

What exactly is included in Managed Growth?

Three things, run monthly: your website built or fully revamped, your social content written and published on your channels every week, and paid ad campaigns built, launched and optimised against cost per enquiry. It also includes everything in Presence plus monthly marketing coaching. One retainer replaces a web agency, a social contractor and an ads freelancer. Ad spend is separate. The $600 covers the work of running the campaigns; the media budget is paid straight to Google, Meta or whichever platform the campaign runs on, and you set it.

How is Founding Chapter (Council Director) different from Presence?

Presence makes you findable. Founding Chapter makes you the authority. You get an exclusive territory with one director per area, monthly coaching, speaker and networking training, and a hosted council website with the director playbook. Presence is a listing plus tools. Founding Chapter is a seat.

What does territory exclusivity actually mean?

One Council Director per territory. Nobody else can hold your area while you hold it, and every member under your council pays the same standard rate, so there are no discount wars inside your own market. If your territory is already taken you go on the list for it and we will tell you honestly rather than sell you a seat that does not exist.

Is ad spend included in the price?

No. Ad spend is always separate on every tier that includes paid ads. The monthly price covers building, running and optimising the campaigns; the media budget goes directly to Google, Meta or whichever platform the campaign runs on. You decide what that budget is, you can change it any month, and we will tell you what we think it needs to be for your market before you commit to anything.

Can I move between tiers later?

Yes, in both directions, and the ladder is designed for it. Every tier contains the one below it, so upgrading adds work we do for you rather than replacing what you already have. There are no dead ends and no re-onboarding fee.

Who qualifies for Elite?

Elite is by application at $1,999 a month, and we accept a limited number at a time. It adds one-to-one coaching, custom playbooks and the full premium AI system on top of Excellence. We cap it deliberately, because the honest constraint on this programme is how much we can deliver well, not how much we can sell.

A business owner working at her laptop in her office

Pick a tier, or talk it through first.

If you are not sure which tier fits, a 15-minute call will settle it faster than this page will.

(800) 989-813710am to 5pm MST